26.08 — 28.08 2020

Melissa Perri

Are you building what your customers want, or are you just building?

Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap” — building feature after feature, without stopping to validate it’s what customers truly want and need.

In this talk, Melissa outlines how product teams can restructure their thinking to focus on finding value for the user through experimentation to achieve business goals and escape “The Build Trap.”

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